How to Develop Crystal Clear Messaging

How to Develop Crystal Clear Messaging
The world needs more female perspective. More women in leadership roles. Louder female voices. And less apologies for it. By commanding authority with powerful brand messaging, we can cut through the male-dominated noise and rise to the occasion. Here’s everything you need to know to develop and implement crystal clear and consistent brand messaging. Read More

The Secret to Building
a Better Brand

The Secret to Building <br>a Better Brand
January has been branded as the “New Year, New You” month. But when it comes to building a better brand, it’s a marathon not a sprint. The strongest, most compelling brands are focused on clarity, consistency, and connection year-round. Build a better brand in 2022 by assessing your assets, finding your North Star, honing your offer, harnessing testimonials, and leveraging media & celebrities. Read More

Why Your Brand Hasn’t Reached
Icon Status… Yet

Why Your Brand Hasn’t Reached <br>Icon Status… Yet
You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging down your door and you definitely don’t feel like an icon. Compared to other people in your industry, you feel unnoticed. Sales are slow. You’ve done all of this hard work to set up your business and establish a name for yourself, and it feels like it’s just not working. You might be wondering, “Why? What’s not clicking?!” Read More

Three Reasons Why You
Haven’t Created a Compelling Brand

Three Reasons Why You <br>Haven’t Created a Compelling Brand
There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More

Style & Substance: In Conversation with
Kelly Rutherford and Liz Dennery

Style & Substance: In Conversation with <br>Kelly Rutherford and Liz Dennery
When Kelly found out that I had written a book to help women connect to their voices, step into their power and be more successful, in true best friend fashion, she offered to do a sit-down interview with me so that we could get this information to as many people as possible. We sat in my living room, Oprah-style, and dished on branding, feminism, the power of intention, and much, much more. Read More