Resources & Inspiration for Powerful Women-Owned Brands

I Am the Storm

Saturday, September 18, 2021

I’ve weathered many storms over the last few years: divorce, illness, single parenting through a pandemic, narcissistic abuse, the death of a family member and more, but nothing could have prepared me for the dizzying tsunami – and profound personal awakening – that the past month delivered. Read More

Biz Success

Why Your Brand Hasn’t Reached
Icon Status… Yet

Thursday, June 10, 2021

You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging down your door and you definitely don’t feel like an icon. Compared to other people in your industry, you feel unnoticed. Sales are slow. You’ve done all of this hard work to set up your business and establish a name for yourself, and it feels like it’s just not working. You might be wondering, “Why? What’s not clicking?!” Read More

Biz Success Brand You

Tell a Better Story to Build a Better Brand

Sunday, June 6, 2021

When it comes to communicating with their audience, most brands are getting it wrong. They focus on pitching and promoting their products and services and focus on benefits and features like pricing and being the best at what they do. But the problem is that the very people they want to reach and connect with are tuning them out. They have no interest in being “sold.” So, what does that mean for your brand? Read More

Biz Success Brand You Inspiration

Your Brand Will Expand
in Proportion to Your Courage

Monday, March 29, 2021

Courage isn’t often referenced when it comes to creating a powerful brand, but I believe it’s one of the most important elements, if not the very foundation of your brand story. Without courage and a willingness to take risks – to put yourself out there and really be seen – it’s difficult to practice the other components of building your brand. Read More

Biz Success Brand You Giving Back

How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Friday, March 19, 2021

Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More

I Am the Storm

Tell a Better Story to Build a Better Brand

How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Build a brand you love.

Liz’s Recommendations

Categories

Create a more
compelling brand.

I Am the Storm

Why Your Brand Hasn’t Reached Icon Status… Yet

Tell a Better Story to Build a Better Brand

Your Brand Will Expand in Proportion to Your Courage

How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Build a brand you love.

Liz’s Recommendations

Categories

Why Your Brand Hasn’t Reached
Icon Status… Yet

Your Brand Will Expand
in Proportion to Your Courage