Supercharge Your Brand by Crafting
a Clear and Compelling Offer

Things just aren’t adding up… You’ve worked hard to build your brand, and you feel like you’re doing everything you’re supposed to do. You’ve got the website, the email list, and your posting on social, but NO ONE is converting… all you hear are crickets. So what gives?! Unfortunately, your offer may be falling flat. But don’t worry — we can fix that! Read More

How to Capture Attention
in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

How to Create a Successful Blog
Part Three: Serve Your People

Blogging is a lot like giving a performance onstage. You get up there. You deliver your best material. And then, you want to see the audience react. You want to feel like you’re serving your audience—inspiring them, delighting them, and holding their attention, not boring them! But in order to serve your audience, first, you need to understand what they want and need. How can you figure this out? It’s not actually that difficult. Read More