social media Archives

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

Monday, August 3, 2020

We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

Biz Success Brand You Feminist AF Social Media

Five Ways to Better Engage
the Female Consumer

Monday, December 16, 2019

With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More

Biz Success Brand You Giving Back Inspiration

Three Ways to Create a More
Compelling Brand

Monday, August 13, 2018

One of the most common questions I get from blog readers, clients, and social media followers is, “How can I create a better brand and attract more clients?” I could write an entire book on this topic. (Oh wait, I did!) But as a starting point, here are three things you should definitely be doing. Read More

Biz Success Brand You

The Basics of Good Branding

Saturday, April 7, 2018

Good branding consists of five key steps that lay the groundwork for compelling touch points and a successful brand. Get back to branding basics, work to connect with the hearts and minds of your customers, and spend time creating an emotional intimacy that is the trademark of today’s most compelling brands. Read More

Brand You

What’s Your Brand Personality?

Monday, January 22, 2018

Every beloved brand that you’ve heard of has a distinct personality. Whether it’s an individual, a product or a service, the most successful brands identify the traits and qualities they want to be known for and exude them in everything they do. Read More

Build a brand you love.

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5 Things Brands Must Do Now to Thrive in the Midst of Uncertainty

Five Ways to Better Engage the Female Consumer

Three Ways to Create a More Compelling Brand