How Healthy is Your Brand? Take the 50-point Brand Health Assessment

How Healthy is Your Brand? Take the 50-point Brand Health Assessment
Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More

How Big is Your Brave?
Let’s Slay the Final Quarter of 2020.

How Big is Your Brave? <br>Let’s Slay the Final Quarter of 2020.
I believe that worthiness and creating a powerful, compelling brand are inextricably linked. For a woman to truly claim her sovereignty, she must clear out the dusty old patriarchal cobwebs of limiting beliefs, stop playing small, harness her courage and be willing to take massive action – even if she’s afraid. Then when she builds a solid brand foundation with strategy and focus, that’s when the magic happens. If you would like to work closely with me (and an intimate group of kickass women!) for the next three months, read more about the Step Into the Spotlight program here. Read More

Women Leading the Conversation: The Series

Women Leading the Conversation: The Series
I recently launched a curated series of talks, Women Leading the Conversation, that will focus on some of today’s most fascinating female changemakers, trailblazers and rule breakers. These are women who aren’t afraid to speak out, challenge the status quo and break all kinds of glass ceilings. They are the ones who are creating today’s most interesting and provocative conversations, and I want to share them with you. Read More

A Few Last-Minute Gift Ideas for Your Favorite Mom (not another candle!)

A Few Last-Minute Gift Ideas for Your Favorite Mom (not another candle!)
Does your favorite mom really need another candle? (I can assure you the answer is, “probably not.”) And flowers are lovely, but you’ve sent them before, yes? I’ve got a few gift ideas for you that will brighten her day and arrive just in time for Sunday May 12th. Read More

The SheBrand Team:
Our Favorite Digital Resources

The SheBrand Team: <br>Our Favorite Digital Resources
Living in today’s digital age can be challenging. We are inundated with information – emails, tweets, texts, social feeds, stories and videos – and it can be hard to stay focused, on track and organized. The rise of digital and virtual communication has a silver lining, though – there are more resources than ever to manage the overwhelm. But where do you start? Read More