How to Develop Crystal Clear Messaging

How to Develop Crystal Clear Messaging
The world needs more female perspective. More women in leadership roles. Louder female voices. And less apologies for it. By commanding authority with powerful brand messaging, we can cut through the male-dominated noise and rise to the occasion. Here’s everything you need to know to develop and implement crystal clear and consistent brand messaging. Read More

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

5 Things Brands Must Do Now to Thrive <br>in the Midst of Uncertainty
We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

Don’t Just Share What You Do. Share WHY.

Don’t Just Share What You Do. Share WHY.
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More

Style & Substance: In Conversation with
Kelly Rutherford and Liz Dennery

Style & Substance: In Conversation with <br>Kelly Rutherford and Liz Dennery
When Kelly found out that I had written a book to help women connect to their voices, step into their power and be more successful, in true best friend fashion, she offered to do a sit-down interview with me so that we could get this information to as many people as possible. We sat in my living room, Oprah-style, and dished on branding, feminism, the power of intention, and much, much more. Read More