The Meaning of Influence and How You
Can Build a More Powerful Brand

The Meaning of Influence and How You <br>Can Build a More Powerful Brand
I know we can’t all have an empire like Kim Kardashian, but the good news is your brand doesn’t have to be world-famous to have brand influence! Learn what influence is, who has it, how to measure YOUR brand’s influence, and how to use traditional media, celebrities and influencers to grow your brand today. Read More

How to Develop Crystal Clear Messaging and Build Brands That Are as Strong as You Are

How to Develop Crystal Clear Messaging and Build Brands That Are as Strong as You Are
The world needs more female perspective. More women in leadership roles. Louder female voices. And less apologies for it. By commanding authority with powerful brand messaging, we can cut through the male-dominated noise and rise to the occasion. Here’s everything you need to know to develop and implement crystal clear and consistent brand messaging. Read More

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

5 Things Brands Must Do Now to Thrive <br>in the Midst of Uncertainty
We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

You Should Know Her: Nicole àBeckett

You Should Know Her: Nicole àBeckett
Nicole àBeckett is the Co-Founder of SameSide, and is empowering passionate people to make their voices heard through grassroots political action. She has lead tens of thousands of political forces canvassing for issues like protecting Obamacare, women’s pay equality, LGBTQ+ rights, defending DACA and criminal justice reform. Read More

Don’t Just Share What You Do. Share WHY.

Don’t Just Share What You Do. Share WHY.
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More