5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty
Monday, August 3, 2020
We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term.
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How to Maintain a Strong Brand
in the Midst of Uncertainty
Thursday, May 7, 2020
We are currently living through one of the most vulnerable and uncertain times in our history. None of us have experienced what is happening now in our lifetime. We are in this storm together, but we are on different ships, experiencing all different kinds of turbulence. If you are a business owner, you may be asking yourself, “how do I navigate these rough seas? How do I stay afloat?” Here are five steps to maintaining – and even growing – your brand in the midst of uncertainty…
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Don’t Just Share What You Do. Share WHY.
Monday, September 17, 2018
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services.
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The Basics of Good Branding
Saturday, April 7, 2018
Good branding consists of five key steps that lay the groundwork for compelling touch points and a successful brand. Get back to branding basics, work to connect with the hearts and minds of your customers, and spend time creating an emotional intimacy that is the trademark of today’s most compelling brands.
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How to Use Brand Touchpoints to Create a More Compelling Brand
Monday, February 19, 2018
Every time someone engages with your brand in some way – through your website, your store, social media channels, products, services, meeting you in person – it is an opportunity to make a connection and forge a deeper bond.
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