emotional connection Archives

Don’t Just Share What You Do. Share WHY.

Monday, September 17, 2018

If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More

Biz Success Brand You

The Basics of Good Branding

Saturday, April 7, 2018

Good branding consists of five key steps that lay the groundwork for compelling touch points and a successful brand. Get back to branding basics, work to connect with the hearts and minds of your customers, and spend time creating an emotional intimacy that is the trademark of today’s most compelling brands. Read More

Biz Success Brand You

How to Use Brand Touchpoints to
Create a More Compelling Brand

Monday, February 19, 2018

Every time someone engages with your brand in some way – through your website, your store, social media channels, products, services, meeting you in person – it is an opportunity to make a connection and forge a deeper bond. Read More

How to Use Brand Touchpoints to
Create a More Compelling Brand

Build a brand you love.

Liz’s Recommendations

Categories

Don’t Just Share What You Do. Share WHY.

The Basics of Good Branding

How to Use Brand Touchpoints to Create a More Compelling Brand

Build a brand you love.

Liz’s Recommendations

Categories

How to Use Brand Touchpoints to
Create a More Compelling Brand