branding Archives

Empathy is The Key to
Creating a Compelling Brand

Monday, December 14, 2020

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

Biz Success Brand You

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

Friday, November 20, 2020

In the entrepreneurial world, the idea of building a brand and creating passive income has always been the holy grail. Do the work once, set it on auto pilot through the magic of technology and scale, and then see the dollars roll in in perpetuity. I’m sorry to disappoint, but I’m here to tell you there’s no such thing. Read More

Biz Success Brand You Feminist AF

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

Monday, November 9, 2020

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

Biz Success Brand You

Three Reasons Why You
Haven’t Created a Compelling Brand

Saturday, September 26, 2020

There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More

Biz Success Brand You Feminist AF

How Big is Your Brave?
Let’s Slay the Final Quarter of 2020.

Monday, September 21, 2020

I believe that worthiness and creating a powerful, compelling brand are inextricably linked. For a woman to truly claim her sovereignty, she must clear out the dusty old patriarchal cobwebs of limiting beliefs, stop playing small, harness her courage and be willing to take massive action – even if she’s afraid. Then when she builds a solid brand foundation with strategy and focus, that’s when the magic happens. If you would like to work closely with me (and an intimate group of kickass women!) for the next three months, read more about the Step Into the Spotlight program here. Read More

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

Three Reasons Why You
Haven’t Created a Compelling Brand

Build a brand you love.

Liz’s Recommendations

Categories

Empathy is The Key to Creating a Compelling Brand

There’s No Such Thing as Passive Income (or a Successful Passive Brand)

You Can’t “Both Sides” Your Brand: What Gap Got Wrong

Three Reasons Why You Haven’t Created a Compelling Brand

How Big is Your Brave? Let’s Slay the Final Quarter of 2020.

Build a brand you love.

Liz’s Recommendations

Categories

Empathy is The Key to
Creating a Compelling Brand

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

Three Reasons Why You
Haven’t Created a Compelling Brand

How Big is Your Brave?
Let’s Slay the Final Quarter of 2020.