Biz Success  

Why Your Brand Hasn’t Reached
Icon Status… Yet

Thursday, June 10, 2021
Why Your Brand Hasn’t Reached <br>Icon Status… Yet
You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging down your door and you definitely don’t feel like an icon. Compared to other people in your industry, you feel unnoticed. Sales are slow. You’ve done all of this hard work to set up your business and establish a name for yourself, and it feels like it’s just not working. You might be wondering, “Why? What’s not clicking?!” Read More
Biz Success  Brand You  Inspiration  

Your Brand Will Expand
in Proportion to Your Courage

Monday, March 29, 2021
Your Brand Will Expand <br>in Proportion to Your Courage
Courage isn’t often referenced when it comes to creating a powerful brand, but I believe it’s one of the most important elements, if not the very foundation of your brand story. Without courage and a willingness to take risks – to put yourself out there and really be seen – it’s difficult to practice the other components of building your brand. Read More
Biz Success  Brand You  Giving Back  

How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Friday, March 19, 2021
How Healthy is Your Brand? Take the 50-point Brand Health Assessment
Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More
Biz Success  Brand You  

Get in the Habit of Shining and
Connect More With Your Audience

Monday, January 25, 2021
Get in the Habit of Shining and <br>Connect More With Your Audience
Visibility in your business and brand is a powerful intention and it’s never too late to set it. We often make resolutions and set goals on January 1st to create the lives we want to live based on the habits we adopt. But you can decide today to get yourself in the habit of shining, you just have to get strategic and commit. Read More
Biz Success  Brand You  

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)

Monday, January 4, 2021
The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)
In 2000, Microsoft Corp. conducted a study measuring how long people can focus on one thing for a specific amount of time. The results showed the average person’s attention span was 12 seconds. About 15 years later, it dropped to 8 seconds. In our current, mid-pandemic world with people moving into the digital space faster than ever before, attention is quickly becoming our scarcest resource. How do you capture attention and stand out in an increasingly crowded and noisy space? While there are plenty of effective ways to get the engagement you are looking for, the first place to start is with brand clarity. Read More
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