Biz Success  Brand You  

Three Reasons Why You
Haven’t Created a Compelling Brand

Saturday, September 26, 2020
Three Reasons Why You <br>Haven’t Created a Compelling Brand
There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More
Biz Success  Brand You  Inspiration  

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

Monday, August 3, 2020
5 Things Brands Must Do Now to Thrive <br>in the Midst of Uncertainty
We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More
Biz Success  Brand You  Inspiration  

How to Pivot Your Brand

Sunday, July 26, 2020
How to Pivot Your Brand
A brand pivot looks different for everyone. For some, it’s a shift in the way they do business that better fits the times, for others it’s a partnership or collaboration or adding a new product to their offerings. Sometimes it’s a creative twist on what you’ve been doing, or even a completely new business. Here are some questions and tools to help you start. Read More
Biz Success  Brand You  Feminist AF  Social Media  

Five Ways to Better Engage
the Female Consumer

Monday, December 16, 2019
Five Ways to Better Engage <br>the Female Consumer
With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More
Biz Success  Brand You  Feminist AF  

What Brands Need to Know
about Marketing to Women

Monday, November 25, 2019
What Brands Need to Know <br>about Marketing to Women
There’s never been a more influential time to be a woman, and the world is watching. The 2018 election was an excellent example, as more women were elected to Congress than ever before. Women make up 51% of the population, and over 85% of purchasing decisions, yet many brands continue to underestimate the amount of power and influence that women hold when it comes to the world of commerce. As we transition into 2020, the next decade will be monumental for women. Brands can sit with us, but they better think about what it is they’ll bring to our table before they do. Read More
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