Resources & Inspiration for Powerful Women-Owned Brands

Why Your Brand Hasn’t Reached
Icon Status… Yet

Thursday, June 10, 2021

You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging down your door and you definitely don’t feel like an icon. Compared to other people in your industry, you feel unnoticed. Sales are slow. You’ve done all of this hard work to set up your business and establish a name for yourself, and it feels like it’s just not working. You might be wondering, “Why? What’s not clicking?!” Read More

Biz Success Brand You

Tell a Better Story to Build a Better Brand

Sunday, June 6, 2021

When it comes to communicating with their audience, most brands are getting it wrong. They focus on pitching and promoting their products and services and focus on benefits and features like pricing and being the best at what they do. But the problem is that the very people they want to reach and connect with are tuning them out. They have no interest in being “sold.” So, what does that mean for your brand? Read More

Feminist AF Inspiration

You Can’t Be a Broke Feminist

Monday, March 8, 2021

In honor of International Women’s Day, I’d like to raise a glass (and my pen as my sword) to all the badass women slaying dragons, shattering glass ceilings and taking names. You are making a difference, facilitating change and modeling queendom to the next generation. YOU are worthy just as you are. I believe that when we support one another, we can do great things. There is power in numbers. Progress has certainly been made in 2021. Yet, for every $1 that a man keeps in wealth accumulation, women only keep .32 cents on average, furthermore, it’s down to a single penny for Black and Brown women. This is not ok. Read More

Biz Success

How to Capture Attention
in Today’s Crowded Digital Space

Monday, January 18, 2021

How to Capture Attention <br>in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

Biz Success

Empathy is The Key to
Creating a Compelling Brand

Monday, December 14, 2020

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

Tell a Better Story to Build a Better Brand

You Can’t Be a Broke Feminist

Build a brand you love.

Liz’s Recommendations

Categories

Create a more
compelling brand.

Why Your Brand Hasn’t Reached Icon Status… Yet

Tell a Better Story to Build a Better Brand

You Can’t Be a Broke Feminist

How to Capture Attention in Today’s Crowded Digital Space

Empathy is The Key to Creating a Compelling Brand

Build a brand you love.

Liz’s Recommendations

Categories

Why Your Brand Hasn’t Reached
Icon Status… Yet

How to Capture Attention
in Today’s Crowded Digital Space

Empathy is The Key to
Creating a Compelling Brand