Biz Success  

How to Build a Brand: The 5 C’s for Sustainable Success

Sunday, March 24, 2024
How to Build a Brand: The 5 C’s for Sustainable Success
Maybe you’re wondering how to build a brand that stands the test of time, but instead find yourself chasing every shiny marketing trend — each promising to be the magic bullet that will skyrocket your success. But here’s the harsh reality—without a solid brand foundation, all those marketing tactics are like building a house of cards in a hurricane. They might look impressive for a moment, but they crumble at the first sign of adversity. In this blog post, we’re going beyond the surface-level strategies and diving deep into what really matters. We’ll explore the five core elements that form the bedrock of every successful brand. Read More
Biz Success  Brand You  

Learn How to Increase Your Influence from a Brand Strategist for Women

Saturday, March 16, 2024
Learn How to Increase Your Influence from a Brand Strategist for Women
I’m here to call out the elephant in the room — the endless stream of marketing hacks and quick fixes that abound in the digital space and promise the world, but often deliver little. As female entrepreneurs, we’re bombarded with tips and tricks, but we need to ask ourselves… Are we laying the right foundation for our brands? Are we truly connecting with our audience on a deeper level? Are we leaving a lasting impact? It’s time to strip away the noise and get back to basics—learning how to build a brand from the ground up, with intention, integrity, clarity, and connection. And that, my friend, is exactly what I’m here to help you do. Read More
Biz Success  

5 Steps to More Visibility in 2024

Saturday, March 9, 2024
5 Steps to More Visibility in 2024
In my work as a brand strategist for women, two common questions I’m asked are “How do I stand out?” and “How do I position myself as a thought leader and grow my audience?” There’s only one of you. You can’t help the people you’re meant to serve if they don’t see you. It’s your job to make sure you stand out and that your people can find you. If you’re ready to make your mark and stand out, here are five steps to more visibility and more opportunities for your brand in the year ahead. Read More
Brand You  Feminist AF  

Women Building Brands: Why It’s More Important Than Ever

Thursday, February 8, 2024
Women Building Brands: Why It’s More Important Than Ever
Women are facing pay disparities, overwhelming domestic responsibilities, and a cruel and misogynistic rolling back of our rights. But it’s imperative that we channel our anger productively. We need women building brands so they may gain a stronger voice and platform, stand out, earn financial freedom, be where decisions are made, and support other women, marginalized folks, and organizations we care about. Read More
Biz Success  Brand You  

How to Build a Lighthouse Brand Identity

Saturday, February 3, 2024
How to Build a Lighthouse Brand Identity
When you lack a clear brand identity, your target customers can’t latch on to who you are and what you stand for. A strong brand identity repels your detractors and magnetizes your ideal clients. It builds awareness and recognition and over time, establishes trust and authentic connection. It’s the most important work you will do for your brand. Let’s look at the foundational pieces for building a solid brand identity. Read More
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