Building Your Brand:
What’s Love Got to Do With It

Building Your Brand: <br>What’s Love Got to Do With It
I’m sharing a very important Valentine’s Day-themed secret with you: the key to creating a compelling brand is to find your people and love them hard. Showing up. A personal touch. Delighting your customers. Helping and giving without expectation of return. This is how love builds your brand. Here are five steps to breathing some love and life into your brand’s pulse. Read More

How to Create a Successful Blog
Part Five: It’s OK to Stop Blogging (Seriously!)

How to Create a Successful Blog <br>Part Five: It’s OK to Stop Blogging (Seriously!)
We’re coming to the end of a five-part series on how to build a successful blog. So far, we’ve discussed several things, including how to define what having a “successful blog” actually means to you. How to come up with a structure for your blog. How to drive more traffic to your blog. And more. And now, for the final installment of this series, I have some unexpected advice for you. I want you to know… It’s OK to stop blogging. Read More

How to Create a Successful Blog
Part Four: Get More Traffic

How to Create a Successful Blog <br>Part Four: Get More Traffic
If you’ve followed along with parts one, two, and three of this series, then things are rolling for your blog and it’s time to build your audience. There are so many different ways to drive traffic to your blog and get more people reading your work. Here are 12 steps you can take. Read More

How to Create a Successful Blog
Part Three: Serve Your People

How to Create a Successful Blog <br>Part Three: Serve Your People
Blogging is a lot like giving a performance onstage. You get up there. You deliver your best material. And then, you want to see the audience react. You want to feel like you’re serving your audience—inspiring them, delighting them, and holding their attention, not boring them! But in order to serve your audience, first, you need to understand what they want and need. How can you figure this out? It’s not actually that difficult. Read More

How to Create a Successful Blog
Part Two: Structure and Schedule

How to Create a Successful Blog <br>Part Two: Structure and Schedule
If you’re feeling blog-overwhelm, I recommend introducing some structure and schedule. It only takes a bit of planning to end all the wheel-spinning, fretting, and frustration that many bloggers experience. You’ll even build a stronger sense of trust with your readers simultaneously. Read More