Biz Success  Social Media  

Why Brands Must Take Ownership
of their Digital Real Estate

Tuesday, October 5, 2021
Why Brands Must Take Ownership <br>of their Digital Real Estate
Can you access your audience if your social platforms implode? Yesterday, Facebook, FB Messenger, Instagram and Whats App went down, leaving millions of content creators and influencers without access to their largest audiences. Too many people – and brands – are relying heavily on social platforms without leading their customers down a path that they own. Read More
Biz Success  Brand You  

How to Maintain a Strong Brand
in the Midst of Uncertainty

Thursday, May 7, 2020
How to Maintain a Strong Brand <br>in the Midst of Uncertainty
We are currently living through one of the most vulnerable and uncertain times in our history. None of us have experienced what is happening now in our lifetime. We are in this storm together, but we are on different ships, experiencing all different kinds of turbulence. If you are a business owner, you may be asking yourself, “how do I navigate these rough seas? How do I stay afloat?” Here are five steps to maintaining – and even growing – your brand in the midst of uncertainty… Read More
Biz Success  Brand You  Giving Back  Inspiration  

Three Ways to Create a More
Compelling Brand

Monday, August 13, 2018
Three Ways to Create a More <br>Compelling Brand
One of the most common questions I get from blog readers, clients, and social media followers is, “How can I create a better brand and attract more clients?” I could write an entire book on this topic. (Oh wait, I did!) But as a starting point, here are three things you should definitely be doing. Read More
Biz Success  Brand You  

Why You’re Not Ready for Press

Monday, March 5, 2018
Why You're Not Ready for Press
If The New York Times, The Wall Street Journal or Oprah came knocking at your door today, would you be ready for them? I mean really ready – ready to talk about yourself and your business in an impactful, interesting way, speak in quick, ten second sound bites without any “ums” or “likes”, and hand over your press materials – a professional bio, headshots and lifestyle images, a FAQ sheet, talking points, and an attractive website that’s user-friendly and totally up-to-date? Read More
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