Biz Success  Social Media  
Why Brands Must Take Ownership
of their Digital Real Estate
Tuesday, October 5, 2021
Can you access your audience if your social platforms implode? Yesterday, Facebook, FB Messenger, Instagram and Whats App went down, leaving millions of content creators and influencers without access to their largest audiences. Too many people – and brands – are relying heavily on social platforms without leading their customers down a path that they own.
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Biz Success  Brand You  
The Basics of Good Branding
Saturday, April 7, 2018
Good branding consists of five key steps that lay the groundwork for compelling touch points and a successful brand. Get back to branding basics, work to connect with the hearts and minds of your customers, and spend time creating an emotional intimacy that is the trademark of today’s most compelling brands.
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Biz Success  Brand You  
Why You’re Not Ready for Press
Monday, March 5, 2018
If The New York Times, The Wall Street Journal or Oprah came knocking at your door today, would you be ready for them?
I mean really ready – ready to talk about yourself and your business in an impactful, interesting way, speak in quick, ten second sound bites without any “ums” or “likes”, and hand over your press materials – a professional bio, headshots and lifestyle images, a FAQ sheet, talking points, and an attractive website that’s user-friendly and totally up-to-date?
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