How to Capture Attention
in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

How to Create a Successful Blog
Part Four: Get More Traffic

If you’ve followed along with parts one, two, and three of this series, then things are rolling for your blog and it’s time to build your audience. There are so many different ways to drive traffic to your blog and get more people reading your work. Here are 12 steps you can take. Read More

Three Ways to Create a More
Compelling Brand

One of the most common questions I get from blog readers, clients, and social media followers is, “How can I create a better brand and attract more clients?” I could write an entire book on this topic. (Oh wait, I did!) But as a starting point, here are three things you should definitely be doing. Read More

Beyond The Pink Spoon

You’ve probably heard about the Pink Spoon for a few years now. And if you’re smart and you read our recent article on its importance, you’ve already created a valuable “free taste” of the work that you do with your clients, and you’re giving it away on your website in exchange for email addresses to Read More