Why It’s More Important Than Ever
to Build Your Brand

I’m mad as hell. Rageful, even. The fact that a small legal entity made up of nine people who do not represent most of our country stripped women of their right to bodily autonomy, rolling back decades of progress, is sickening, dehumanizing and dangerous. No matter what type of business you have, it’s more important than ever to build your brand. Here’s why. Read More

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

Create a More Compelling Brand in 2019
with the One Page Brand Plan

In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them. Read More

50 is the New 50

Here in America, youth is worshipped. Older women are often ignored or treated with disdain. Unlike in countries like France and Italy – where women like Inès de la Fressange, Catherine Deneuve, Miuccia Prada or Sophia Loren are seen as iconic, respected and admired not only for their beauty, but also for their wisdom, vitality and a certain je ne sais quoi – women in the west are mostly judged by the poutiness of their lips, the perkiness of their breasts and how pleasing they are to men. Read More