value Archives

The Secret to Building a
Better Brand in 2022

Saturday, January 8, 2022

January has been branded as the “New Year, New You” month. But when it comes to building a better brand, it’s a marathon not a sprint. The strongest, most compelling brands are focused on clarity, consistency, and connection year-round. Build a better brand in 2022 by assessing your assets, finding your North Star, honing your offer, harnessing testimonials, and leveraging media & celebrities. Read More

Feminist AF Inspiration

You Can’t Be a Broke Feminist

Monday, March 8, 2021

In honor of International Women’s Day, I’d like to raise a glass (and my pen as my sword) to all the badass women slaying dragons, shattering glass ceilings and taking names. You are making a difference, facilitating change and modeling queendom to the next generation. YOU are worthy just as you are. I believe that when we support one another, we can do great things. There is power in numbers. Progress has certainly been made in 2021. Yet, for every $1 that a man keeps in wealth accumulation, women only keep .32 cents on average, furthermore, it’s down to a single penny for Black and Brown women. This is not ok. Read More

Biz Success

Empathy is The Key to
Creating a Compelling Brand

Monday, December 14, 2020

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

Biz Success Brand You Inspiration

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

Monday, August 3, 2020

We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

Biz Success Brand You Inspiration

Create a More Compelling Brand in 2019
with the One Page Brand Plan

Monday, January 14, 2019

In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them. Read More

You Can’t Be a Broke Feminist

Create a More Compelling Brand in 2019
with the One Page Brand Plan

Build a brand you love.

Liz’s Recommendations

Categories

The Secret to Building a Better Brand in 2022

You Can’t Be a Broke Feminist

Empathy is The Key to Creating a Compelling Brand

5 Things Brands Must Do Now to Thrive in the Midst of Uncertainty

Create a More Compelling Brand in 2019 with the One Page Brand Plan

Build a brand you love.

Liz’s Recommendations

Categories

The Secret to Building a
Better Brand in 2022

Empathy is The Key to
Creating a Compelling Brand

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

Create a More Compelling Brand in 2019
with the One Page Brand Plan