Empathy is The Key to
Creating a Compelling Brand

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

How to Create a Successful Blog
Part Two: Structure and Schedule

If you’re feeling blog-overwhelm, I recommend introducing some structure and schedule. It only takes a bit of planning to end all the wheel-spinning, fretting, and frustration that many bloggers experience. You’ll even build a stronger sense of trust with your readers simultaneously. Read More