Ways to Stay Motivated & Be Successful

For entrepreneurs and executives alike, it can be challenging to stay positive, focused and motivated when times are tough. Whether it’s a client behaving badly, the loss of a big account or a dip in the economy, it can be hard to remember why you’re in it for the long haul. Read More

Don’t Drink and Tweet: The Twitter Don’ts

There’s a tremendous amount of information out there now about how to tweet. Most people have a good understanding of the Twitter basics: connect, engage and offer value to build your brand and your followers. However, I’m amazed at how many people continue to make mistakes on Twitter that cost them followers, friends and potential Read More

The Twitter Do’s

There are three important things to remember when engaging other people on Twitter. First, they want to be a part of the group and feel popular. Second, they want to have a good time and be entertained, and third, they want to be acknowledged and recognized. If your “tweets” meet the needs of your target Read More

Discover Your Marketing Mix

While every personal brand is unique, they all have one important thing in common: they communicate confidently with their target market. To position yourself as a thought leader with a strong brand, you must be clear about who you are and who you are not, and consistently communicate your message to those who need it Read More

Low-Cost Marketing Tactics To Attract More Clients

I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don’t get me wrong, it’s important for businesses to keep Read More