It’s Not About YOU

You read correctly. It’s not about you, it’s about THEM. The people who come to your website, consume your information, interact with you on social media platforms and potentially purchase your products and services. Everything that you create in your business should be about THEM, not YOU. Their problems, their dreams, their aspirations. When you Read More

Are You Too Busy to Get Social?

Not a day goes by without a question from one of my clients about how to “do” social media. What is it? Won’t it suck up all of my time? Misconceptions about the whole concept are rampant. First, let’s simplify the name. Social media is nothing more than a conversation. It’s an opportunity for you Read More