You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

How Big is Your Brave?
Let’s Slay the Final Quarter of 2020.

I believe that worthiness and creating a powerful, compelling brand are inextricably linked. For a woman to truly claim her sovereignty, she must clear out the dusty old patriarchal cobwebs of limiting beliefs, stop playing small, harness her courage and be willing to take massive action – even if she’s afraid. Then when she builds a solid brand foundation with strategy and focus, that’s when the magic happens. If you would like to work closely with me (and an intimate group of kickass women!) for the next three months, read more about the Step Into the Spotlight program here. Read More

Will You Take The
Anti-Racist Small Business Pledge?

I recently attended a virtual event organized by my good friend, Rachel Rodgers: Reimagining Small Business was presented as a town hall to listen, learn and commit to building equitable, anti-racist organizations. There were thousands of small business owners in attendance and we were all asked to sign The Anti-Racist Small Business Pledge, committing ourselves to equity, diversity and inclusion in both our personal and professional lives. Will you take The Anti-Racist Small Business Pledge with me? Read More