The Four Essential C’s of Personal Branding

Differentiate or Die. Never has Jack Trout’s insightful witticism been more relevant than in today’s overcrowded brand marketplace. One thing is certain: in order to stand out, you have to stand for something. You really have to know yourself. A successful brand is authentic and confident – it doesn’t hide behind false promises or vague Read More

Five Steps To Overcome Marketing Overwhelm

Two of the most common questions I’m always asked about marketing are, “Where do I begin? There’s just too much to do!” and “How do I keep from getting overwhelmed by all of the different marketing messages and resources out there?” In today’s world of information overload and too many choices, I’m always inclined to Read More