You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

You Can’t “Both Sides” Your Brand: <br>What Gap Got Wrong
While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

You’re Registered to Vote or Voted Early
(YAY You!) Now What?

You’re Registered to Vote or Voted Early <br>(YAY You!) Now What?
It’s no understatement to say that in three weeks, we will hold the most consequential election of our lifetime. So many things are at stake: sane, empathic leadership, access to quality healthcare, our Supreme Court, equality and civil rights – not to mention the fate of our planet and a pandemic that has already taken more than 210,000 American lives. If you’re already registered, bravo. But that’s not enough, my friend. Now let’s take action. Here are five things you can do right now. Read More