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Tell a Better Story to Build a Better Brand

Sunday, June 6, 2021
Tell a Better Story to Build a Better Brand
When it comes to communicating with their audience, most brands are getting it wrong. They focus on pitching and promoting their products and services and focus on benefits and features like pricing and being the best at what they do. But the problem is that the very people they want to reach and connect with are tuning them out. They have no interest in being “sold.” So, what does that mean for your brand? Read More

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Running a business? Chasing big dreams? Looking for tips on how to build a brand that customers love? We’ve got you covered.

Need a pep talk on how to push through doubt and insecurity, find and use your voice, and make your mark on the world? We’ve got plenty of that, too.

At SheBrand, we believe you can be seriously ambitious and seriously into having fun. You can be a woman who cares deeply about the state of our world and love champagne, lipstick, and your Louboutins. Fashion and politics. Feminism and Fendi. Beauty and brains. Style and substance. Yes!

We hope the SheBrand blog becomes your favorite place for branding and style tips, inspiration for your business, and so much more.

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Liz’s Recommendations

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  • It’s Time For a Brand Pivot
  • What Brands Need to Know About Marketing to Women
  • Five Ways to Better Engage the Female Consumer

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