Why Your Brand Hasn’t Reached
Icon Status… Yet

Why Your Brand Hasn’t Reached <br>Icon Status… Yet
You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging down your door and you definitely don’t feel like an icon. Compared to other people in your industry, you feel unnoticed. Sales are slow. You’ve done all of this hard work to set up your business and establish a name for yourself, and it feels like it’s just not working. You might be wondering, “Why? What’s not clicking?!” Read More

Three Reasons Why You
Haven’t Created a Compelling Brand

Three Reasons Why You <br>Haven’t Created a Compelling Brand
There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More

How to Create a Successful Blog
Part Two: Structure and Schedule

How to Create a Successful Blog <br>Part Two: Structure and Schedule
If you’re feeling blog-overwhelm, I recommend introducing some structure and schedule. It only takes a bit of planning to end all the wheel-spinning, fretting, and frustration that many bloggers experience. You’ll even build a stronger sense of trust with your readers simultaneously. Read More