Web Round-Up: How to Use Pinterest for Business

For entrepreneurs and big brands alike, Pinterest offers the potential to help build your online presence, drive traffic to your site, generate leads and increase sales. The social sharing site now has more than 70 million users, 80% of which are women. And women make 80% of all household purchasing decisions. New stats from the Read More

The Twitter Rules of Engagement

Note I used the word engagement. Not selling, not spamming and definitely not preaching. What many companies fail to understand is business success on Twitter is secondary to relationship building. Twitter is a two-way conversation. It’s about engagement. You have to get out there and comment, compliment, reply and add value. It’s your golden opportunity Read More

How to Build Your ‘Know, Like & Trust’ Factor

Marketing is moving online at a rapid pace and there has never been a better time to bypass the traditional mediums of advertising and media to reach your target market directly. One of the best ways to build your “Know, Like & Trust” factor online is through remarkable content. Read More

Don’t Drink and Tweet: The Twitter Don’ts

There’s a tremendous amount of information out there now about how to tweet. Most people have a good understanding of the Twitter basics: connect, engage and offer value to build your brand and your followers. However, I’m amazed at how many people continue to make mistakes on Twitter that cost them followers, friends and potential Read More

The Twitter Do’s

There are three important things to remember when engaging other people on Twitter. First, they want to be a part of the group and feel popular. Second, they want to have a good time and be entertained, and third, they want to be acknowledged and recognized. If your “tweets” meet the needs of your target Read More