Biz Success  Inspiration  

Building Your Brand:
What’s Love Got to Do With It

Sunday, February 13, 2022
Building Your Brand: <br>What’s Love Got to Do With It
I’m sharing a very important Valentine’s Day-themed secret with you: the key to creating a compelling brand is to find your people and love them hard. Showing up. A personal touch. Delighting your customers. Helping and giving without expectation of return. This is how love builds your brand. Here are five steps to breathing some love and life into your brand’s pulse. Read More
Biz Success  Brand You  

How to Get Ready for the Spotlight:
An 8-Step Guide

Monday, March 12, 2018
How to Get Ready for the Spotlight: <br>An 8-Step Guide
I hear a similar version of the same story again and again. Clients tell me they want a feature story in their local paper – or maybe even The New York Times or The Wall Street Journal. They’re sure that a plug on the Today Show, a mention in Fast Company or a spotlight in Oprah’s Favorite Things will catapult their business to the next level. There’s no question that all of these things could bring you greater visibility, more credibility and more sales. The question is, are you actually ready for that kind of exposure – and everything that comes along with it? Read More
Biz Success  Brand You  

Why You’re Not Ready for Press

Monday, March 5, 2018
Why You're Not Ready for Press
If The New York Times, The Wall Street Journal or Oprah came knocking at your door today, would you be ready for them? I mean really ready – ready to talk about yourself and your business in an impactful, interesting way, speak in quick, ten second sound bites without any “ums” or “likes”, and hand over your press materials – a professional bio, headshots and lifestyle images, a FAQ sheet, talking points, and an attractive website that’s user-friendly and totally up-to-date? Read More
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