The Meaning of Influence and How You
Can Build a More Powerful Brand

I know we can’t all have an empire like Kim Kardashian, but the good news is your brand doesn’t have to be world-famous to have brand influence! Learn what influence is, who has it, how to measure YOUR brand’s influence, and how to use traditional media, celebrities and influencers to grow your brand today. Read More

How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More

How to Create a Successful Blog
Part Three: Serve Your People

Blogging is a lot like giving a performance onstage. You get up there. You deliver your best material. And then, you want to see the audience react. You want to feel like you’re serving your audience—inspiring them, delighting them, and holding their attention, not boring them! But in order to serve your audience, first, you need to understand what they want and need. How can you figure this out? It’s not actually that difficult. Read More