Biz Success  Social Media  

Why Brands Must Take Ownership
of their Digital Real Estate

Tuesday, October 5, 2021
Why Brands Must Take Ownership <br>of their Digital Real Estate
Can you access your audience if your social platforms implode? Yesterday, Facebook, FB Messenger, Instagram and Whats App went down, leaving millions of content creators and influencers without access to their largest audiences. Too many people – and brands – are relying heavily on social platforms without leading their customers down a path that they own. Read More
Biz Success  

Empathy is The Key to
Creating a Compelling Brand

Monday, December 14, 2020
Empathy is The Key to <br>Creating a Compelling Brand
Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More
Biz Success  Brand You  

How to Maintain a Strong Brand
in the Midst of Uncertainty

Thursday, May 7, 2020
How to Maintain a Strong Brand <br>in the Midst of Uncertainty
We are currently living through one of the most vulnerable and uncertain times in our history. None of us have experienced what is happening now in our lifetime. We are in this storm together, but we are on different ships, experiencing all different kinds of turbulence. If you are a business owner, you may be asking yourself, “how do I navigate these rough seas? How do I stay afloat?” Here are five steps to maintaining – and even growing – your brand in the midst of uncertainty… Read More
Biz Success  Brand You  Inspiration  

How to Create a Successful Blog
Part Five: It’s OK to Stop Blogging (Seriously!)

Monday, January 21, 2019
How to Create a Successful Blog <br>Part Five: It’s OK to Stop Blogging (Seriously!)
We’re coming to the end of a five-part series on how to build a successful blog. So far, we’ve discussed several things, including how to define what having a “successful blog” actually means to you. How to come up with a structure for your blog. How to drive more traffic to your blog. And more. And now, for the final installment of this series, I have some unexpected advice for you. I want you to know… It’s OK to stop blogging. Read More
Biz Success  Brand You  Inspiration  

Create a More Compelling Brand in 2019
with the One Page Brand Plan

Monday, January 14, 2019
Create a More Compelling Brand in 2019 <br>with the One Page Brand Plan
In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them. Read More
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