Five Ways to Better Engage
the Female Consumer

Five Ways to Better Engage <br>the Female Consumer
With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More

Don’t Just Share What You Do. Share WHY.

Don’t Just Share What You Do. Share WHY.
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More

Three Ways to Create a More
Compelling Brand

Three Ways to Create a More <br>Compelling Brand
One of the most common questions I get from blog readers, clients, and social media followers is, “How can I create a better brand and attract more clients?” I could write an entire book on this topic. (Oh wait, I did!) But as a starting point, here are three things you should definitely be doing. Read More

Share Your Pics of Style & Substance on Instagram and WIN an iPad, Glossier Goodies, a Session with Me and MORE!

Share Your Pics of Style & Substance on Instagram and WIN an iPad, Glossier Goodies, a Session with Me and MORE!
For the next 14 days (from Monday April 14, 2018 through Sunday April 29, 2018), when you share a picture of Style & Substance on Instagram and you tag me, @shebrandliz and use the hashtag #styleandsubstance in your caption, you’ll be automatically entered to win one of our fabulous prizes. Read More