How to Develop Crystal Clear Messaging and Build Brands That Are as Strong as You Are

How to Develop Crystal Clear Messaging and Build Brands That Are as Strong as You Are
The world needs more female perspective. More women in leadership roles. Louder female voices. And less apologies for it. By commanding authority with powerful brand messaging, we can cut through the male-dominated noise and rise to the occasion. Here’s everything you need to know to develop and implement crystal clear and consistent brand messaging. Read More

I Am an Unapologetic Feminist.
Will You Join Me?

I Am an Unapologetic Feminist. <br>Will You Join Me?
The F-word. Let’s bring it back. I realize that it is often misunderstood. It can sometimes feel overused, but it’s valid. It’s powerful. It’s resonant. Feminism is a world-wide roar for more equality and growth. Roar with me. Read More

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

You Can’t “Both Sides” Your Brand: <br>What Gap Got Wrong
While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

Five Ways to Better Engage
the Female Consumer

Five Ways to Better Engage <br>the Female Consumer
With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More