SheBrand Superstar: Christine Alexandra Chiu

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s Read More

She Who Shares The Most Content Wins!

Content marketing is about getting clients to invite you to interact with them. It’s about engaging in a conversation, building trust and providing something of value. The secret to writing great content is to put yourself in your potential client’s shoes and look for opportunities to help make her life a little bit easier. It’s Read More

Why Should I Choose You?

When a potential client asks, “why you?,” do you have an answer? Are you prepared to communicate your unique message about what makes you special and different from everyone else in your industry? Why should someone work with you? A brand is either positive, negative or neutral. If you don’t decide what your own personal Read More

The Twitter Rules of Engagement

Note I used the word engagement. Not selling, not spamming and definitely not preaching. What many companies fail to understand is business success on Twitter is secondary to relationship building. Twitter is a two-way conversation. It’s about engagement. You have to get out there and comment, compliment, reply and add value. It’s your golden opportunity Read More