You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

How to Create a Successful Blog
Part Five: It’s OK to Stop Blogging (Seriously!)

We’re coming to the end of a five-part series on how to build a successful blog. So far, we’ve discussed several things, including how to define what having a “successful blog” actually means to you. How to come up with a structure for your blog. How to drive more traffic to your blog. And more. And now, for the final installment of this series, I have some unexpected advice for you. I want you to know… It’s OK to stop blogging. Read More