You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

You Can’t “Both Sides” Your Brand: <br>What Gap Got Wrong
While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

We Must Save Ourselves

We Must Save Ourselves
Today is a pivotal moment in our history. Many of us have called this the most consequential election of our lifetime. We’re not wrong. But here’s the truth: this is so much more than a presidential election. In fact, no matter what happens today, you will wake up on Wednesday morning, and you will still need to be ready to fight the good fight – for justice, for integrity, for a kinder and more compassionate country for all of us. We the people must save ourselves. Read More

The USPS is in Jeopardy:
Here are 5 Ways You Can Help

The USPS is in Jeopardy: <br>Here are 5 Ways You Can Help
The United States Postal Service is in trouble and if we don’t act now, it could adversely affect the 2020 election. If you’re frustrated by what’s happening and are concerned about your mail in ballot not being received on time in November, here are five things you can do right now to help save the USPS. Read More

Neutral Women Do Not
Change the Tide of History

Neutral Women Do Not <br>Change the Tide of History
My good friend, Susan Hyatt, wrote something on her Instagram feed last week that resonated deeply with me. She said, “Neutral women do not change the tide of history. I have no interest in being neutral.” I, too, have no interest in being neutral. Political apathy is dangerous, and plenty of politicians are counting on your apathy in this midterm election tomorrow. WE cannot be apathetic. Read More

The Time for Being “Politically
Correct” is Over

The Time for Being “Politically <br>Correct” is Over
I’ve had many women come to me in the last year or two and ask me how I’m comfortable using my business platform to talk about politics. “Aren’t you worried about losing potential clients?” they ask, “What if you offend someone?” I usually answer with a question of my own: “How can I not talk about politics today?” Read More