effective branding Archives

The Basics of Good Branding

Saturday, April 7, 2018

Good branding consists of five key steps that lay the groundwork for compelling touch points and a successful brand. Get back to branding basics, work to connect with the hearts and minds of your customers, and spend time creating an emotional intimacy that is the trademark of today’s most compelling brands. Read More

Brand You

21 Tips to Build Your Brand on a Shoestring Budget

Thursday, April 12, 2012

One of the most common questions I get from friends, clients and strangers alike, is how to build a powerful personal brand with little to no budget. There’s a popular saying that you either have to spend time or money to build your business. When you don’t have the budget, you’ll be putting in more Read More

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21 Tips to Build Your Brand on a Shoestring Budget

Build a brand you love.

Build a brand you love.

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