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You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

Monday, November 9, 2020

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

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You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

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You Can’t “Both Sides” Your Brand: What Gap Got Wrong

Build a brand you love.

Liz’s Recommendations

Categories

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong