connect Archives

The Meaning of Influence and How You
Can Build a More Powerful Brand

Friday, August 5, 2022

I know we can’t all have an empire like Kim Kardashian, but the good news is your brand doesn’t have to be world-famous to have brand influence! Learn what influence is, who has it, how to measure YOUR brand’s influence, and how to use traditional media, celebrities and influencers to grow your brand today. Read More

Biz Success Brand You

Tell a Better Story to Build a Better Brand

Sunday, June 6, 2021

When it comes to communicating with their audience, most brands are getting it wrong. They focus on pitching and promoting their products and services and focus on benefits and features like pricing and being the best at what they do. But the problem is that the very people they want to reach and connect with are tuning them out. They have no interest in being “sold.” So, what does that mean for your brand? Read More

Biz Success

Empathy is The Key to
Creating a Compelling Brand

Monday, December 14, 2020

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

Biz Success Brand You Feminist AF Social Media

Five Ways to Better Engage
the Female Consumer

Monday, December 16, 2019

With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More

Biz Success Brand You Inspiration

Create a More Compelling Brand in 2019
with the One Page Brand Plan

Monday, January 14, 2019

In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them. Read More

Tell a Better Story to Build a Better Brand

Create a More Compelling Brand in 2019
with the One Page Brand Plan

Build a brand you love.

Liz’s Recommendations

Categories

The Meaning of Influence and How You Can Build a More Powerful Brand

Tell a Better Story to Build a Better Brand

Empathy is The Key to Creating a Compelling Brand

Five Ways to Better Engage the Female Consumer

Create a More Compelling Brand in 2019 with the One Page Brand Plan

Build a brand you love.

Liz’s Recommendations

Categories

The Meaning of Influence and How You
Can Build a More Powerful Brand

Empathy is The Key to
Creating a Compelling Brand

Five Ways to Better Engage
the Female Consumer

Create a More Compelling Brand in 2019
with the One Page Brand Plan