Building Your Brand:
What’s Love Got to Do With It

Building Your Brand: <br>What’s Love Got to Do With It
I’m sharing a very important Valentine’s Day-themed secret with you: the key to creating a compelling brand is to find your people and love them hard. Showing up. A personal touch. Delighting your customers. Helping and giving without expectation of return. This is how love builds your brand. Here are five steps to breathing some love and life into your brand’s pulse. Read More

Three Reasons Why You
Haven’t Created a Compelling Brand

Three Reasons Why You <br>Haven’t Created a Compelling Brand
There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

5 Things Brands Must Do Now to Thrive <br>in the Midst of Uncertainty
We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

Don’t Just Share What You Do. Share WHY.

Don’t Just Share What You Do. Share WHY.
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More