5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

5 Things Brands Must Do Now to Thrive <br>in the Midst of Uncertainty
We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

How to Do a Brand Pivot to
Grow Your Business

How to Do a Brand Pivot to<br>Grow Your Business
A brand pivot looks different for everyone. For some, it’s a shift in the way they do business that better fits the times, for others it’s a partnership or collaboration or adding a new product to their offerings. Sometimes it’s a creative twist on what you’ve been doing, or even a completely new business. Here are some questions and tools to help you start. Read More

There is Work to Be Done:
Anti-Racism Resources

There is Work to Be Done: <br>Anti-Racism Resources
I sat at my computer keyboard many times this week trying to find the words to best express my sadness at the horrible and violent deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and the countless others that came before them. I am outraged at the police brutality and the racial injustice that still permeates our society at every level. But I also realize that my outrage is not nearly enough. I want to listen and I want to learn, but I also want to speak out and I want to help. Find anti-racism resources here. Read More

How to Maintain a Strong Brand
in the Midst of Uncertainty

How to Maintain a Strong Brand <br>in the Midst of Uncertainty
We are currently living through one of the most vulnerable and uncertain times in our history. None of us have experienced what is happening now in our lifetime. We are in this storm together, but we are on different ships, experiencing all different kinds of turbulence. If you are a business owner, you may be asking yourself, “how do I navigate these rough seas? How do I stay afloat?” Here are five steps to maintaining – and even growing – your brand in the midst of uncertainty… Read More