Biz Success  Brand You  Feminist AF  

How to Develop Crystal Clear Messaging

Friday, June 17, 2022
How to Develop Crystal Clear Messaging
The world needs more female perspective. More women in leadership roles. Louder female voices. And less apologies for it. By commanding authority with powerful brand messaging, we can cut through the male-dominated noise and rise to the occasion. Here’s everything you need to know to develop and implement crystal clear and consistent brand messaging. Read More
Biz Success  Brand You  Feminist AF  Social Media  

Five Ways to Better Engage
the Female Consumer

Monday, December 16, 2019
Five Ways to Better Engage <br>the Female Consumer
With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More
Biz Success  Brand You  

Don’t Just Share What You Do. Share WHY.

Monday, September 17, 2018
Don’t Just Share What You Do. Share WHY.
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More
Biz Success  Brand You  

How to Get Ready for the Spotlight:
An 8-Step Guide

Monday, March 12, 2018
How to Get Ready for the Spotlight: <br>An 8-Step Guide
I hear a similar version of the same story again and again. Clients tell me they want a feature story in their local paper – or maybe even The New York Times or The Wall Street Journal. They’re sure that a plug on the Today Show, a mention in Fast Company or a spotlight in Oprah’s Favorite Things will catapult their business to the next level. There’s no question that all of these things could bring you greater visibility, more credibility and more sales. The question is, are you actually ready for that kind of exposure – and everything that comes along with it? Read More
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