Biz Success  Brand You  Feminist AF  

How to Develop Crystal Clear Messaging and Build Brands That Are as Strong as You Are

Friday, June 17, 2022
How to Develop Crystal Clear Messaging and Build Brands That Are as Strong as You Are
The world needs more female perspective. More women in leadership roles. Louder female voices. And less apologies for it. By commanding authority with powerful brand messaging, we can cut through the male-dominated noise and rise to the occasion. Here’s everything you need to know to develop and implement crystal clear and consistent brand messaging. Read More
Biz Success  Brand You  Feminist AF  

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

Monday, November 9, 2020
You Can’t “Both Sides” Your Brand: <br>What Gap Got Wrong
While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More
Biz Success  Brand You  Giving Back  Inspiration  

From the SheBrand Community: Free Courses and Classes and E-books, Oh My!

Monday, May 11, 2020
From the SheBrand Community: Free Courses and Classes and E-books, Oh My!
A couple of weeks ago, I reached out to the SheBrand community and asked everyone if they would like to gift others in our group with helpful resources that they felt would provide value at this time. Well, our SheBrand community did not disappoint. Many people responded with access to courses, videos, podcasts, webinars and e-books focused on small business tools, networking, writing, stress, resilience, leadership and more. Here you will find a list of resources with links to claim them. It is my hope that you will find what you need most – and share this post with others who may need some support at this vulnerable time. Read More
Biz Success  Brand You  

Build a Better Brand in 2020

Tuesday, January 7, 2020
Build a Better Brand in 2020
In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo or a Facebook ad to get someone’s attention. In the last few years, SheBrand has created a few resources to help you gain the clarity, focus and direction you need to launch your brand or take it to the next level. And they’re yours at no charge. Read More
Biz Success  Brand You  Feminist AF  Social Media  

Five Ways to Better Engage
the Female Consumer

Monday, December 16, 2019
Five Ways to Better Engage <br>the Female Consumer
With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More
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