Biz Success  

Why Your Brand Hasn’t Reached
Icon Status… Yet

Thursday, June 10, 2021
Why Your Brand Hasn’t Reached <br>Icon Status… Yet
You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging down your door and you definitely don’t feel like an icon. Compared to other people in your industry, you feel unnoticed. Sales are slow. You’ve done all of this hard work to set up your business and establish a name for yourself, and it feels like it’s just not working. You might be wondering, “Why? What’s not clicking?!” Read More
Biz Success  Brand You  Giving Back  

How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Friday, March 19, 2021
How Healthy is Your Brand? Take the 50-point Brand Health Assessment
Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More
Biz Success  Brand You  Inspiration  

Create a More Compelling Brand in 2019
with the One Page Brand Plan

Monday, January 14, 2019
Create a More Compelling Brand in 2019 <br>with the One Page Brand Plan
In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them. Read More
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