Inspiration Archives

The Taylor Swift Guide to
Building a Powerful Brand

Saturday, December 16, 2023

In the span of her two-decade career, she has captured the hearts and minds of millions. She is a masterclass in how to capture attention, create raving fans and build steadfast loyalty. Taylor’s personal evolution, her ability to create compelling narratives, establish an emotional bond with her massive following and bring them along on her journey offer valuable insight into creating a compelling and much-loved brand. Here are five things you can do to build a beloved brand just like TSwift. Read More

Biz Success Inspiration

Building Your Brand:
What’s Love Got to Do With It

Sunday, February 13, 2022

I’m sharing a very important Valentine’s Day-themed secret with you: the key to creating a compelling brand is to find your people and love them hard. Showing up. A personal touch. Delighting your customers. Helping and giving without expectation of return. This is how love builds your brand. Here are five steps to breathing some love and life into your brand’s pulse. Read More

Feminist AF Inspiration

You Can’t Be a Broke Feminist

Monday, March 8, 2021

In honor of International Women’s Day, I’d like to raise a glass (and my pen as my sword) to all the badass women slaying dragons, shattering glass ceilings and taking names. You are making a difference, facilitating change and modeling queendom to the next generation. YOU are worthy just as you are. I believe that when we support one another, we can do great things. There is power in numbers. Progress has certainly been made in 2021. Yet, for every $1 that a man keeps in wealth accumulation, women only keep .32 cents on average, furthermore, it’s down to a single penny for Black and Brown women. This is not ok. Read More

Biz Success Brand You Inspiration

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

Monday, August 3, 2020

We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

Biz Success Brand You Inspiration

How to Pivot Your Brand

Sunday, July 26, 2020

A brand pivot looks different for everyone. For some, it’s a shift in the way they do business that better fits the times, for others it’s a partnership or collaboration or adding a new product to their offerings. Sometimes it’s a creative twist on what you’ve been doing, or even a completely new business. Here are some questions and tools to help you start. Read More

The Taylor Swift Guide to
Building a Powerful Brand

You Can’t Be a Broke Feminist

How to Pivot Your Brand

Build a brand you love.

Liz’s Recommendations

Categories

The Taylor Swift Guide to Building a Powerful Brand

Building Your Brand: What’s Love Got to Do With It

You Can’t Be a Broke Feminist

5 Things Brands Must Do Now to Thrive in the Midst of Uncertainty

How to Pivot Your Brand

Build a brand you love.

Liz’s Recommendations

Categories

The Taylor Swift Guide to
Building a Powerful Brand

Building Your Brand:
What’s Love Got to Do With It

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty