The Secret to Building a
Better Brand in 2022

January has been branded as the “New Year, New You” month. But when it comes to building a better brand, it’s a marathon not a sprint. The strongest, most compelling brands are focused on clarity, consistency, and connection year-round. Build a better brand in 2022 by assessing your assets, finding your North Star, honing your offer, harnessing testimonials, and leveraging media & celebrities. Read More

Why Your Brand Hasn’t Reached
Icon Status… Yet

You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging down your door and you definitely don’t feel like an icon. Compared to other people in your industry, you feel unnoticed. Sales are slow. You’ve done all of this hard work to set up your business and establish a name for yourself, and it feels like it’s just not working. You might be wondering, “Why? What’s not clicking?!” Read More

How to Do a Brand Pivot to
Grow Your Business

A brand pivot looks different for everyone. For some, it’s a shift in the way they do business that better fits the times, for others it’s a partnership or collaboration or adding a new product to their offerings. Sometimes it’s a creative twist on what you’ve been doing, or even a completely new business. Here are some questions and tools to help you start. Read More

How to Maintain a Strong Brand
in the Midst of Uncertainty

We are currently living through one of the most vulnerable and uncertain times in our history. None of us have experienced what is happening now in our lifetime. We are in this storm together, but we are on different ships, experiencing all different kinds of turbulence. If you are a business owner, you may be asking yourself, “how do I navigate these rough seas? How do I stay afloat?” Here are five steps to maintaining – and even growing – your brand in the midst of uncertainty… Read More

Share Your Pics of Style & Substance on Instagram and WIN an iPad, Glossier Goodies, a Session with Me and MORE!

For the next 14 days (from Monday April 14, 2018 through Sunday April 29, 2018), when you share a picture of Style & Substance on Instagram and you tag me, @shebrandliz and use the hashtag #styleandsubstance in your caption, you’ll be automatically entered to win one of our fabulous prizes. Read More