With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest
There’s never been a more influential time to be a woman, and the world is watching. The 2018 election was an excellent example, as more women were elected to Congress than ever before. Women make
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you
Good branding consists of five key steps that lay the groundwork for compelling touch points and a successful brand. Get back to branding basics, work to connect with the hearts and minds of your customers,
When Kelly found out that I had written a book to help women connect to their voices, step into their power and be more successful, in true best friend fashion, she offered to do a
I hear a similar version of the same story again and again. Clients tell me they want a feature story in their local paper – or maybe even The New York Times or The Wall
