Build yourself as a thought leader, increase your visibility and grow your audience in this 30-day LIVE masterclass with the PR + brand strategist who has worked with Ralph Lauren, Serena Williams, Kelly Rutherford, Vintner’s Daughter and more.
What is The SheBrand Masterclass?
The SheBrand Masterclass is the only live, interactive training taught by a 25+ year PR pro and brand strategist for women. It will help you build your brand foundation and create and implement a marketing strategy that fits you like a glove and attracts more clients, opportunities, and recognition.
Whether you’re just starting out or already have an established business, The SheBrand Masterclass live trainings, Q&A’s, and Office Hours with Liz will give you all the tools and support you need to create a compelling brand and fast-track your growth.
We’ve worked with some of the biggest brands in the world (a few you may have heard of: Ralph Lauren, Harper’s Bazaar, Vintner’s Daughter, Escada, Serena Williams, Garcelle Beauvais, Kelly Rutherford and more!) and hundreds of women entrepreneurs just like you to help them build their brand and grow their impact and influence.
Our clients have been featured in Vogue, Elle, WSJ, NY Times, Oprah Daily, Forbes, Fast Company, Entrepreneur, and many, many more.
What if you had clarity around your brand message, could communicate confidently with potential customers, produce compelling content that grows your audience, and create a powerful brand experience that attracts more ideal clients, consistently?
THIS is what you will learn in The SheBrand Masterclass.
We have created a program that will take you step by step through EXACTLY what you need to do to build a brand that will resonate and connect with your ideal clients.
“Every time I work with Liz, I am sky-rocketed into ACTION. She understands the importance of a powerful personal brand better than anyone and is incredibly effective at helping her clients discover and develop theirs. It’s like she has x-ray vision and can see straight through to the core of her client’s brilliance. That brilliance becomes the magical thread that is woven through every aspect of your personal brand when you work with Liz.
I would whole-heartedly recommend Liz to any female entrepreneur or small business owner who wants to connect with her own confident, powerful voice in her business. Thanks to masterminding with Liz over the past couple of years and implementing the marketing strategies she recommended, I have tripled my business and still growing.”
- Laurie Graham King -
“I experienced a transformative, seismic shift as a result of participating in Liz’s group program. While Liz was absolutely brilliant at helping me develop my brand strategy, our work together was so much bigger than what I imagined it could be. Liz helped me witness how I wasn’t fully showing up for myself in my business and to uncover where I was holding my brand and myself back out of old, fear-based habits, and playing small. Her program created a safe space for me to begin to address the unconscious behaviors that were sabotaging my professional success. This process created a powerful domino effect across my life.
I am not the same person I was when I started Liz’s program. I am speaking up more, showing up, and playing a bigger game, both personally and professionally. And, wow, my brand development is so much easier now! Liz is a gift to work with as a coach: savvy, strategic, beautiful, and inspiring on the inside and out.”
- Kara Sammet -
“Working with Liz I experienced success in a very tangible way. Not only have our sessions allowed me to double my business over the previous quarter, but I’m now at the point where I’m developing a waiting list! Prior to my SheBrand experience, it would take me several meetings with a potential client before I could seal the deal. Now, I am able to speak clearly with my potential clients on the benefits I can provide them, ultimately making the contractual process much faster and enjoyable.
Liz helped me create a brand foundation that felt like me. We developed a marketing plan that fits like a glove, unique to my business, and one that was simple to implement. Marketing had always been one of the last things on my plate, primarily because it felt uncomfortable to me. Working with Liz, I was able identify and refine how I spoke about my strengths. She helped me verbalize what my brand is and how to frame my marketing around it, for consistency and maximum impact. Liz advised me to do more than identify my brand attributes, taglines, and statements – she helped me “own” them.
- Leila Bulling Towne -
“We were referred to Liz as one of the best in the biz for crafting brand identities and launching media and influencer campaigns, so when it was time to clarify our message, create a brand book and execute an effective social media campaign, we turned to SheBrand. Liz helped us find the right words to effectively communicate our command message and our mission, develop a stunning brand book and style guide that serves as an anchor for everything we do as a brand and execute a strategy for building a solid digital platform.
Because we are a social good company that cares about moving the needle in social and political engagement, working with Liz was a no-brainer; she absolutely walks her talk and is deeply rooted in making a difference for women and other marginalized communities.”
- Nicole áBeckett -
“In a market saturated with ‘branding’ experts, it can be a lot of work to discern the real from the faux. I’ve watched Liz Dennery on entrepreneurial panels in front of hundreds of women, in small group settings where specific, penetrating questions were asked, and of course in her professional domain in meetings with colleagues, partners and clients.
Not only is she deeply knowledgeable and 360 in her approach, but it’s refreshing to work with someone who really listens to what entrepreneurs and small businesses need and responds with accuracy and current market information.
Liz has impressed me over and over again. She delivers Grade A strategy, insight, and execution. I wish I had her on retainer for the next 10 years of growing my business!”
- Amy Swift Crosby -
“As an interior designer in a competitive industry, it was important to me that my company have a definitive and authentic brand voice and identity. Liz helped me to identify my core passions, strengths and attributes and incorporate them into my company’s messaging and storytelling. Together, we created a solid brand foundation so that I could then develop a strategic marketing plan that was unique to me and my company. I have so much more clarity around my brand and am more confident in communicating effectively with potential clients.
I have developed client-friendly design packages to expand my business services, and developed and implemented a consistent social media and blog strategy which has resulted in additional visibility and credibility in my industry. Liz continues to be a wealth of resources, and a sounding board for business brainstorming for me. If you’re ready to take your brand to the next level and establish yourself as an authority in your industry, then you must work with Liz!”
- Seyie Putsure -
“As an actress, author, mom of three boys, and someone in the public eye, I wanted to be proactive in creating my own brand. I also wanted to build a cohesive hub where I could interact, communicate, and engage directly with my fans on a consistent basis.
Liz and SheBrand helped me develop my brand identity, crystallize my message, create a social media strategy, and build my flagship website. Liz is one of the smartest, creative women I know, and I’m constantly impressed by the work she’s doing for thousands of women entrepreneurs and lifestyle companies around the globe.
If you want to build a smart, engaging, kick-ass brand with style – one that is true to who you are and has a clear, strong heartbeat – then you need to work with Liz Dennery.”
- Garcelle Beauvais -
“What a privilege and honor to work with Liz. Her grace and style are matched by her wisdom and vision. I had been struggling with how to position my work without oversimplifying what I do. She focused on my unique qualities, my passion, and my purpose and unified my brand in a way I had not yet considered.
The results were immediate. I had a revised website up in a matter of weeks and have started working with many new clients. I have a renewed clarity around my messaging and how I am positioning myself in the marketplace. I’m even starting to understand the benefits of social media! Working with Liz is an investment that keeps paying.”
- Alexa Fischer -
Here’s what you can expect from this program:
01.
Lay the foundation for your brand strategy first, so your marketing will be much more effective
02.
Get clear about WHO you are, WHAT you do, and WHY you do it
03.
Identify your superpowers and apply them to your brand
04.
Identify, articulate, and own your brand value
05.
Create authority content that your ideal clients will find valuable
06.
Identify your content pillars and create a year’s worth of content in one session!
07.
Create a valuable opt-in that builds your email list
08.
Develop a smart, simple marketing strategy that actually feels good and meets your potential customers where they are
09.
Learn marketing tools and tactics to optimize your time and your reach
10.
Kick Imposter Syndrome to the curb and use your courage muscle to take daily action, consistently
11.
Learn how to work with the media, pitch yourself effectively and get press placements.
12.
Get live media training to make sure you communicate your message with confidence and power.
THE SHEBRAND MASTERCLASS IS NOW CLOSED!
The Course Curriculum:
“Working with Liz brought my brand to a much more powerful level. I have more clarity no matter what the task or event – which leads to stronger, more effective messaging and storytelling all the way around.
I’m better positioned to attract media attention and have booked multiple television and podcast interviews since our work together.
Liz has worked with some of the most famous people in the world, but when she is with you on your business she’s all in – and you can feel it. She truly cares about her clients, and she has an uncanny ability to zero in on exactly what you need to do to create a more compelling brand and communicate with confidence and ease.”
- Caryn Gillen -
Here’s a preview of what we’ll cover in each session and you’ll learn during the program:
Week 1: Build A Brand Foundation
In the first session of the Masterclass, we’ll lay the groundwork by building a brand foundation. Here, we explore the importance of clarity and authenticity, defining your brand’s WHY and WHO with precision. By the end of this class, you’ll have a clear understanding of your brand’s identity and how to wield it effectively.
- The crucial layer everything is built upon
- Why clarity around your WHY is non-negotiable
- Identifying your North Star Metric and Brand Positioning
- Understanding your ideal audience and actively repelling those who aren’t in it
- Creating a compelling brand message that resonates
Week 2: Build Thought Leadership with Authority Content
In this power-packed session, we’re diving deep into the art of authority content. We’ll explore how to position yourself as the undisputed expert in your niche, crafting content that not only captivates but compels. From identifying your content pillars to repurposing your content for maximum impact, you’ll learn how to create compelling content that resonates with your ideal clients, builds credibility and grows your audience.
- Positioning yourself as the go-to expert in your industry
- Identifying your content pillars and creating a content strategy for an entire year!
- Repurposing content to maximize reach and impact
- Creating a valuable opt-in/giveaway that positions your thought leadership and builds your email list
- Creating an editorial calendar that keeps you focused and consistent
Week 3: Create Your Marketing Strategy
It’s time to roll up our sleeves—we’re getting strategic! From owning your media presence to cultivating meaningful connections, we’re crafting a marketing plan that speaks directly to your audience’s hearts. No more chasing trends or following the crowd—this is about owning your narrative and forging your path.
- Moving beyond vanity metrics to meaningful connections
- Leveraging owned, earned, and collaborative media
- Crafting a marketing strategy that drives results
- Cultivating an engaged audience and building trust
- Setting objectives and key results (OKR’s) to stay on track
Week 4: Overcome Imposter Syndrome & Take Consistent Action
Finally, we’ll tackle one of the most common challenges faced by female entrepreneurs—Imposter Syndrome. We’ll unpack the root causes of this insidious foe and arm you with practical strategies. By the end of this class, you’ll have the tools you need to identify the fear and past conditioning that keeps you stuck, so you can confidently move forward with the consistent action necessary to build your brand and your bank account.
- Overcoming self-doubt and self-sabotage and taking courageous action
- Breaking free from patriarchal conditioning and societal expectations
- Building your brand despite detractors and naysayers
- Productivity tools for staying focused and consistent
How to Be a Media Darling
Step into the Spotlight Media Training
THE SHEBRAND MASTERCLASS IS CLOSED!
Meet Your Instructor: Liz Dennery
Liz is a Brand Consultant, Creative Director, and the Founder of SheBrand, Inc. A 25+ year public relations and marketing strategist, she has worked with some of the most iconic individuals and brands in the world, including Serena Williams, Tiger Woods, Jessica Alba, Ralph Lauren, Harper’s Bazaar, Vogue, Escada, Anastasia Beverly Hills, Vintner’s Daughter, Elyse Walker, The American Cancer Society and many more.
Liz’s clients have been featured in The New York Times, The Wall Street Journal, Vogue, Harper’s Bazaar, Elle, Town & Country, InStyle, Forbes, Entrepreneur, Fast Company, Oprah Daily, Los Angeles Magazine, Architectural Digest, and Elle Décor to name a few.
After running her own luxury lifestyle and fashion PR agency for more than a decade and securing millions of dollars in press value and hundreds of millions of impressions for her clients, Liz founded SheBrand in 2010 to specifically support women and the companies that care about them. Through brand strategy and media and influencer campaigns, Liz and her team create compelling brands that make a powerful emotional connection, build steadfast loyalty, and stand out in today’s women-driven economy.
Recognized for her grace, professionalism, and style, Liz is a member of the Vogue 125, a hand-selected group by Vogue Magazine of 125 influential women decision makers and opinion leaders across the country known for their distinctive taste in fashion, design, and culture. She’s the author of Style & Substance: How to Create a Compelling Brand, a guide and workbook for women entrepreneurs who want to build their confidence, their brands, and their bank accounts.
Liz has been featured:
“As an actress, author, mom of three boys, and someone in the public eye, I wanted to be proactive in creating my own brand. I also wanted to build a cohesive hub where I could interact, communicate, and engage directly with my fans on a consistent basis.
Liz and SheBrand helped me develop my brand identity, crystallize my message, create a social media strategy, and build my flagship website. Liz is one of the smartest, creative women I know, and I’m constantly impressed by the work she’s doing for thousands of women entrepreneurs and lifestyle companies around the globe.
If you want to build a smart, engaging, kick-ass brand with style – one that is true to who you are and has a clear, strong heartbeat – then you need to work with Liz Dennery.”
- Garcelle Beauvais -
It’s time to get clear, confident, and consistent:
- No more frustration and struggling with building your brand
- No more overwhelm and information overload, trying too many systems and techniques and praying that one of them works
- No more bright shiny object syndrome that leaves you feeling completely scattered
- No more “deer-in-headlights” look when someone asks you, “What do you do?”
- No. More. Excuses.