The Spotlight Package
Boost your visibility and
get press coverage.
The Spotlight Package is the foundation for positioning yourself to work with the media and get press coverage.
If you’re ready to increase your visibility, optimize your digital presence and build more credibility and authority in your industry, then this is the package for you.
In six sessions, we’ll develop, refine and create the exact tools you need to confidently pitch, engage and interact with journalists, producers and guest bookers for maximum media placement.
The Spotlight Package
is the key to positioning you to work with the media.
We’ll identify your command message and pitching angles, strategize on boosting your
visibility, and assure that you have what you need to earn more press coverage.
Your package will include:
- An audit of your website and social channels and recommendations to optimize for media coverage
- A thorough assessment of your current messaging and suggestions for pitching angles
- Polishing and updating multiple versions of your bio
- The creation of a digital media kit with your branded assets, command message and talking points (PDF)
- 1:1 media training to get your prepped and ready for media interviews
- Custom email pitch templates to make it simple and easy to contact journalists and producers for coverage
- A customized target media database with contact information based on your specific wish list
Liz has impressed me over and over again. She delivers Grade A strategy, insight and execution. I wish I had her on retainer for the next 10 years of growing my business!
The results were immediate. I had a revised website up in a matter of weeks and have started working with many new clients. I have a renewed clarity around my messaging and how I am positioning myself in the marketplace. I’m even starting to understand the benefits of social media! Working with Liz is an investment that keeps paying.
Liz helped me develop my brand identity, crystallize my message, create a social media strategy and build my flagship website. Liz is one of the smartest, creative women I know, and I’m constantly impressed by the work she’s doing for thousands of women entrepreneurs and lifestyle companies around the globe.
Liz is my go-to for all info on branding, marketing and PR. She is strategic, insightful and a literal Rolodex of useful resources. Her taste and coveted opinion are truly impeccable.
Working with Liz brought my brand to a completely different, more powerful level. I have more clarity around my brand - which leads to stronger, more effective messaging all the way around. I'm better positioned to attract media attention and have booked multiple television and podcast interviews since our work together. Liz has worked with some of the most famous people in the world, but when she is with you on your business she's all in - and you can feel it.
Liz understands the importance of a powerful personal brand better than anyone and is incredibly effective at helping her clients discover and develop theirs. It’s like she has x-ray vision and can see straight through to the core of her client’s brilliance. That brilliance becomes the magical thread that is woven through every aspect of your personal brand when you work with Liz.
With her talent for crafting words, Liz helped me to develop taglines and brand statements, and showed me how to integrate them into my marketing collateral and website. Liz has a very sophisticated understanding of fashion, style and design, and is extremely knowledgeable about that world. I felt that has been integral to her helping me create a strong brand for my company.
In just a short time, Liz was able to cut to the heart of what I do, what kind of coaching I’m passionate about, and how that connects with the work I do with organizations and groups. Halfway through our session she suggested a tagline that will most likely be very close to what I use on my website.
I decided to work with Liz because she really “gets” what women like me need when creating brands for our businesses. She helped bring clarity to my brand message and helped me update the look and feel of my website so it accurately reflects where I am today.
Liz’s marketing savvy and dynamism is only surpassed by her desire to truly help women achieve their professional goals. She is a powerful and utterly unique combination of brand strategist, marketing consultant and coach.
Working with Liz has taken my business to the next level! Together we created a compelling brand message that is 100% me. I love, love, love my logo, my tag line, and my consistent key messages! I highly recommend her to any entrepreneur looking to build a powerful personal brand, develop an effective marketing strategy and attract more clients.
It’s pretty much a guarantee that a session with Liz will set your world on fire – in a really good way! I always walk away motivated, inspired and full of new ideas to take my brand to the next level. She miraculously manages to listen empathically while lasering in on the root of the issue that’s got you stuck.
We were referred to Liz as one of the best in the biz for crafting brand identities and launching media and influencer campaigns, so when it was time to clarify our message, create a brand book and execute an effective social media campaign, we turned to SheBrand. Because we are a social good company, working with Liz was a no-brainer; she absolutely walks her talk and is deeply rooted in making a difference for women and other marginalized communities.
