Supercharge Your Brand by Crafting
a Clear and Compelling Offer

Supercharge Your Brand by Crafting <br>a Clear and Compelling Offer
Things just aren’t adding up… You’ve worked hard to build your brand, and you feel like you’re doing everything you’re supposed to do. You’ve got the website, the email list, and your posting on social, but NO ONE is converting… all you hear are crickets. So what gives?! Unfortunately, your offer may be falling flat. But don’t worry — we can fix that! Read More

Your Brand Will Expand
in Proportion to Your Courage

Your Brand Will Expand <br>in Proportion to Your Courage
Courage isn’t often referenced when it comes to creating a powerful brand, but I believe it’s one of the most important elements, if not the very foundation of your brand story. Without courage and a willingness to take risks – to put yourself out there and really be seen – it’s difficult to practice the other components of building your brand. Read More

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)
In 2000, Microsoft Corp. conducted a study measuring how long people can focus on one thing for a specific amount of time. The results showed the average person’s attention span was 12 seconds. About 15 years later, it dropped to 8 seconds. In our current, mid-pandemic world with people moving into the digital space faster than ever before, attention is quickly becoming our scarcest resource. How do you capture attention and stand out in an increasingly crowded and noisy space? While there are plenty of effective ways to get the engagement you are looking for, the first place to start is with brand clarity. Read More

From the SheBrand Community: Free Courses and Classes and E-books, Oh My!

From the SheBrand Community: Free Courses and Classes and E-books, Oh My!
A couple of weeks ago, I reached out to the SheBrand community and asked everyone if they would like to gift others in our group with helpful resources that they felt would provide value at this time. Well, our SheBrand community did not disappoint. Many people responded with access to courses, videos, podcasts, webinars and e-books focused on small business tools, networking, writing, stress, resilience, leadership and more. Here you will find a list of resources with links to claim them. It is my hope that you will find what you need most – and share this post with others who may need some support at this vulnerable time. Read More

Build a Better Brand in 2020

Build a Better Brand in 2020
In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo or a Facebook ad to get someone’s attention. In the last few years, SheBrand has created a few resources to help you gain the clarity, focus and direction you need to launch your brand or take it to the next level. And they’re yours at no charge. Read More