Why It’s More Important Than Ever
to Build Your Brand

I’m mad as hell. Rageful, even. The fact that a small legal entity made up of nine people who do not represent most of our country stripped women of their right to bodily autonomy, rolling back decades of progress, is sickening, dehumanizing and dangerous. No matter what type of business you have, it’s more important than ever to build your brand. Here’s why. Read More

How to Develop Crystal Clear Messaging and Build Brands That Are as Strong as You Are

The world needs more female perspective. More women in leadership roles. Louder female voices. And less apologies for it. By commanding authority with powerful brand messaging, we can cut through the male-dominated noise and rise to the occasion. Here’s everything you need to know to develop and implement crystal clear and consistent brand messaging. Read More

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

You Should Know Her: Nicole àBeckett

Nicole àBeckett is the Co-Founder of SameSide, and is empowering passionate people to make their voices heard through grassroots political action. She has lead tens of thousands of political forces canvassing for issues like protecting Obamacare, women’s pay equality, LGBTQ+ rights, defending DACA and criminal justice reform. Read More

Don’t Just Share What You Do. Share WHY.

If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More