Services for Consumer Lifestyle Brands

Services for consumer lifestyle brands

BRAND IDENTITY

Make your indelible mark.

Your brand identity is the collection of elements that portrays your image to the public. Using both a strategic and creative lens, we establish what your brand looks, feels and sounds like through naming, logos, message articulation and visual identity. The foundation you build at the beginning of your brand journey sets the tone and informs the trajectory for your success. Our secret sauce is creating a powerful identity with the needs, desires and visions of women top of mind.

BRAND STRATEGY

Identify the heart of your brand.

The ultimate success of a company’s marketing program is intrinsically linked to its brand foundation. In order to resonate with your target audience, it’s imperative to lead with a clear voice, mission and unwavering promise of value. We’ll help you articulate who you are, what you stand for, what makes you different and how you want customers to talk about and engage with your brand. We will ensure that your message is synergistically communicated across brick and mortar and digital platforms – from promotional materials to product placement, from your website and advertising, to the individuals that answer the phone at your office. The end goal is always a clear, consistent voice, one that resonates with your audience, grows awareness and drives sales.

CREATIVE DIRECTION

We make you look good.

From websites to ad campaigns, press kits and invitations to brand books, we are committed to creating our clients’ visual branding with clarity, thoughtfulness and style. We’ll help you create a unified, consistent look and voice across all forms of print and digital media to make a compelling impact on your audience. Our meticulous eye for detail, sophisticated palette and wealth of ideas ensures solid creative direction. Pulling from a tremendous rolodex of resources and assembling the ideal team for your project, we guide clients through the creative process with precision and ease. Partner with us to produce and supervise your next photo shoot, look book, website or advertising campaign.

DESIGN 360

A well-curated consumer experience.

In a noisy world of chaos and clutter, ruthless editing and engaging, high-touch branding is everything. In collaboration with our design partner, Seyie Design, we help lifestyle, hospitality, retail and real estate companies create a more engaging, meaningful and visually compelling experience for their customers across all touchpoints. We synergistically blend brand identity, creative direction, interior design and experiential design to create an all-encompassing experience for your clients that engages all the senses and leaves a memorable and indelible impression. Design 360 covers every touchpoint to create a brand identity and consumer experience that is cohesive and seamless across the brick and mortar and digital landscapes.

INFLUENCER OUTREACH

Connecting Style to Celebrity.

If you aren’t already including influencer outreach in your marketing mix, you may be missing out on the number one way in today’s competitive marketplace to increase your media exposure, build name recognition and grow your business. Having a celebrity and influencer clientele gives instant credibility, almost always guarantees media exposure and makeS consumers sit up and take notice. We are known for our 20+ year rolodex and long-standing celebrity relationships and all of our clients have access to our targeted outreach programs. It takes a special touch and etiquette knowledge to penetrate the increasingly guarded barriers that surround celebrities today. We will guide you in strategically navigating this territory and ensure that your product or service gets into the right hands.

Create a Brand You Love

Get a copy of 101 ways to build a powerful brand

Liz has impressed me over and over again. She delivers Grade A strategy, insight and execution. I wish I had her on retainer for the next 10 years of growing my business!

—Amy Swift Crosby

The results were immediate. I had a revised website up in a matter of weeks and have started working with many new clients. I have a renewed clarity around my messaging and how I am positioning myself in the marketplace. I’m even starting to understand the benefits of social media! Working with Liz is an investment that keeps paying.

—Alexa Fischer

Liz helped me develop my brand identity, crystallize my message, create a social media strategy and build my flagship website. Liz is one of the smartest, creative women I know, and I’m constantly impressed by the work she’s doing for thousands of women entrepreneurs and lifestyle companies around the globe.

—Garcelle Beauvais

Liz is my go-to for all info on branding, marketing and PR. She is strategic, insightful and a literal Rolodex of useful resources. Her taste and coveted opinion are truly impeccable.

—Kelly Rutherford

Caryn Gillen

Working with Liz brought my brand to a completely different, more powerful level. I have more clarity around my brand - which leads to stronger, more effective messaging all the way around. I'm better positioned to attract media attention and have booked multiple television and podcast interviews since our work together. Liz has worked with some of the most famous people in the world, but when she is with you on your business she's all in - and you can feel it.

—Caryn Gillen

Liz understands the importance of a powerful personal brand better than anyone and is incredibly effective at helping her clients discover and develop theirs. It’s like she has x-ray vision and can see straight through to the core of her client’s brilliance. That brilliance becomes the magical thread that is woven through every aspect of your personal brand when you work with Liz.

—Laurie Graham

With her talent for crafting words, Liz helped me to develop taglines and brand statements, and showed me how to integrate them into my marketing collateral and website. Liz has a very sophisticated understanding of fashion, style and design, and is extremely knowledgeable about that world. I felt that has been integral to her helping me create a strong brand for my company.


—Seyie Putsure, Seyie Design

In just a short time, Liz was able to cut to the heart of what I do, what kind of coaching I’m passionate about, and how that connects with the work I do with organizations and groups. Halfway through our session she suggested a tagline that will most likely be very close to what I use on my website.


—Anna Graham Hunter

I decided to work with Liz because she really “gets” what women like me need when creating brands for our businesses. She helped bring clarity to my brand message and helped me update the look and feel of my website so it accurately reflects where I am today.

—Jane Inch

Liz’s marketing savvy and dynamism is only surpassed by her desire to truly help women achieve their professional goals. She is a powerful and utterly unique combination of brand strategist, marketing consultant and coach.

—LeeAundra Keany

Working with Liz has taken my business to the next level! Together we created a compelling brand message that is 100% me. I love, love, love my logo, my tag line, and my consistent key messages! I highly recommend her to any entrepreneur looking to build a powerful personal brand, develop an effective marketing strategy and attract more clients.

—Jennifer Barley

It’s pretty much a guarantee that a session with Liz will set your world on fire – in a really good way! I always walk away motivated, inspired and full of new ideas to take my brand to the next level. She miraculously manages to listen empathically while lasering in on the root of the issue that’s got you stuck.

—Marley Majcher, The Party Goddess

We were referred to Liz as one of the best in the biz for crafting brand identities and launching media and influencer campaigns, so when it was time to clarify our message, create a brand book and execute an effective social media campaign, we turned to SheBrand. Because we are a social good company, working with Liz was a no-brainer; she absolutely walks her talk and is deeply rooted in making a difference for women and other marginalized communities.

—Nicole áBeckett, Founder & CEO, SameSide