How to Capture Attention
in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

She Who Shares The Most Content Wins!

Content marketing is about getting clients to invite you to interact with them. It’s about engaging in a conversation, building trust and providing something of value. The secret to writing great content is to put yourself in your potential client’s shoes and look for opportunities to help make her life a little bit easier. It’s Read More

How to Build Trust Using
Pink Spoon Marketing

Have you ever walked into your local Whole Foods market and been offered a sample of something delicious? Let’s say it was a new brand of organic guacamole. One bite and you were hooked. You left the store with a nine dollar container, plus the bag of the blue corn tortilla chips they were serving Read More

How To Get More Peeps To Your Website

I have seen so many business owners make the mistake of “If I build it, they will come” with their websites. The traditional brochure-style, static site no longer cuts it in today’s fast-paced, overcrowded, attention-span-of-a-gnat online culture. If you want to generate traffic to your website, you need to be engaging and you must offer Read More